DMEXCO

Accenture acquires creative marketing agency Wire Stone

Tyrone Stewart

Accenture Wire StoneGlobal professional services company Accenture has acquired Wire Stone, a US-based creative marketing agency, bringing it up to 14 acquisitions in the last five years. The terms of the deal have not been disclosed.

Wire Stone works with clients to solve their creative and business challenges. It creates integrated campaigns and immersive experiences using technologies to tell brand stories.

With the acquisition, Wire Stone will become part of Accenture Interactive, expanding its creative marketing capabilities. All of Wire Stone’s nearly 200 US employees will link up with Accenture Interactive.

“It takes diverse talent and culture to deliver on Accenture Interactive’s mission of helping our clients build the best experiences on the planet and with the acquisition of Wire Stone we are bringing together a top team of technologists, strategists, consultants and designers to do just that,” said Brian Whipple, head of Accenture Interactive.

Founded in 2000, Wire Stone employs nearly 200 people in the US – all of whom will link up with Accenture Interactive. It has delivered work for brands the likes of Microsoft, HP Enterprise, HP Inc., PayPal, and eBay.

The latest acquisition adds to the ever-growing list of purchases Accenture has made over the last few years, including the acquisitions of British creative ad agency Karmarama, German digital marketing agency SinnerSchrader, and US digital optimisation company Clearhead.

“By bringing our creative and digital marketing talent and expertise together with Accenture Interactive, we are now able to deliver end-to-end solutions for clients utilizing their deep industry expertise and intimate relationships,” said Dan Lynch, CEO of Wire Stone. “We believe this winning combination is a pivotal moment for our clients and our teams, as we continue to push the boundaries of creating remarkable customer experiences.”