MWC

Admoda Launches In-app Ad Units

David Murphy

Mobile advertising firm Admoda has launched new ad units for iPhone and Android applications, and to celebrate, all app developers to sign up will receive 100% payout for the first 30 days from when they start publishing.
Admoda has been profitable for three years now and says it has seen huge growth through 2009 on the mobile web, with over 2 billion ad requests per month, including its Adultmoda brand. The launch of the ad units for applications will extend this reach further, the company says.
Admoda says it has launched the in-app ad solution to improve on what it sees as the problems with current solutions, such as inappropriate ads, low pay outs, and low fill rates resulting in low eCPMs.
The 100% payout offer is open to app developers who sign up between now and the end of February 2010. App developers will receive 100% payout for the first 30 days from when they start publishing Admoda in-app ads.