Programmatic Lunch

AdRoll teams with Taboola for programmatic native

Tyrone Stewart

Native adPerformance marketing company AdRoll is partnering with Taboola, a native advertising and content discovery platform, to provide AdRoll’s clients with access to Taboola’s marketplace of publishers.

Taboola claims to serve 360bn recommendations to over 1bn unique visitors each month, while AdRoll works with over 35,000 advertisers – all of which will gain access to the Taboola marketplace. Taboola works by integrating with publisher websites to redirect readers through sponsored, or native, stories. Publishers it works with include Eurosport, USA Today, NBC, Fox Sports, Mail Online, and more.

“Native advertising has become a promising channel for marketers and is helping improve the way people engage with brands,” said Greg Fulton, VP of Product at AdRoll. “Taboola is a great partner for us because they offer the largest native exchange on the open web. We can now better help brands attract new prospects and retain customers at scale.”

Adam Singolda, founder and CEO of Taboola added: “The opportunity for a brand to be recommended to the right user at that magical moment when the user is about to make a decision can drive awareness, consideration, purchase of products and even loyalty. This is an exciting day.”

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