PushSpring has partnered with adsquare to make its audience data available on Adsquare’s mobile-first data exchange. PushSpring specializes in deterministic mobile audience data sourced entirely from mobile apps offering targeting capabilities at scale across over 200m mobile ad IDs in N. America.
Using machine-learning techniques applied across billions of mobile device signals including app ownership to classify users, data is broken into over 250 audience segments to deliver differentiated audience inputs and segments, including from demographic, interest, and lifestyle-based categories. The data adds to adsquare’s existing audience-targeting capabilities, which include including location, offline and purchase data.
“Having access to accurate deterministic data from app ownership along multiple data dimensions is the key to successful mobile programmatic campaigns,” said adsquare CEO Tom Laband. “Our partnership with PushSpring brings to the market plenty of new opportunities for improved targeting and campaign success addition of trusted and validated deterministic data to our current data offering.”