Summits Yellow

Adyoulike and Tabmo unite for native programmatic ad partnership

Tim Maytom

Mobile creative DSP for video, display and native ads Tabmo has announced a new partnership with Adyoulike, a leading in-feed native ad platform. The integration between the two platforms is designed to enable agencies and brands to service audiences with more personalised, highly targeted native advertising on mobile.

"We're witnessing native advertising rapidly becoming the preferred method of reative ad delivery," said Chris Childs, UK managing director for Tabmo. "With Adyoulike's proven expertise in the space, we'll now be able to bring our clients the power of AI-based targeting, which forms the backbone of this partnership and Adyoulike's technology."

The pairing will combine Adyoulike's sell-side platform with Tabmo's DSP, providing mobile marketers with an expanded inventory, and use a blend of Tabmo's unique demand and Adyoulike's Native AI to serve ads to the right audiences, in the correct brand-safe context.

"Tabmo is doing amazing things when it comes to expanding the reach of native programmatic across mobile," said Francis Turner, US managing director of Adyoulike. "This partnership is a big step for us in terms of accessing new mobile demand for our publishers, while expanding our own footprint across the advertising ecosystem.

"With 80 per cent of online time being spent on mobile devices, it's a critical space for advertisers to master, with its own unique set of challenges. Native advertising is specifically poised to be the dominant format for mobile, as it naturally integrates into small screen sizes without distracting users."

Join us at the 2017 Effective Mobile Marketing Awards Ceremony, taking place in London on Thursday 16 November, to mix with the industry's best and brightest, and raise a glass to the year's best campaigns and solutions. To find out more, and to book your place, click here.