Boost Mobile, a lifestyle-based telecommunications brand that develops and distributes wireless communications products for the youth market, and AirG, which powers branded mobile communities, have announced the results of one of the largest mobile marketing campaigns run in the United States. 
The Get Hookt Up With a New Ride campaign combined the resources of Boost Mobile, AirG and custom car specialist West Coast Customs, to offer Boost Mobile customers across the country the opportunity to win a new, customised Dodge Charger. The winner of the contest was James Fauntleroy of Burlington, New Jersey, one of 10 children and also works at a local gas station.
Between 15 October 2006 and 15 January 2007, more than 1.5 million entries were received for the Get Hookt Up With A New Ride campaign via online and offline channels, including the mobile phone through Boost Hookt Boost Mobiles popular mobile community, retail mail-in, a national radio text-to-join campaign, an online signup promoted through MySpace viral referrals, and online signups through the West Coast Customs and Boost Mobile websites.  Throughout the campaign period, more than 98% of the more than 1.5 million entries were received through mobile phones via the Boost Hookt mobile community, which, AirG says, demonstrates that the mobile phone is rapidly becoming the fastest and easiest way for advertisers to interact with consumers. 
“Boost Hookt demonstrates Boost Mobiles commitment to providing its customers with new and innovative ways to communicate and stay in touch with their friends,” says Boost Mobile Director of Value Added Services, Craig Thole. “Based on the phenomenal results revealed today, we believe that Boost Hookt can also act as an important business platform for advertisers and media companies to engage and interact with consumers on their mobile phones, while at the same time upholding the brand values and consumer experience of Boost Mobile.”
AirG recently conducted a series of surveys in its 10 million strong mobile community, where it took just 22 minutes to survey 10,000 users. Community members proactively provided valuable insights into their spending habits and behaviour, and revealed the importance of the mobile platform for marketers and advertisers. 65.6% of users surveyed said texting was their favourite activity on the mobile, while 75% prefer chatting on their phone to watching television and 59% do not personally own a PC.
“Through this national campaign, we have demonstrated that the mobile platform should become a part of every media buyers marketing mix,” says AirG Director  Frederick Ghahramani. “Mobile communities like Boost Hookt captivate users every day, providing advertisers a tremendous platform to formulate creative and interactive campaigns that engage customers and effectively promote their brands.” 
Boost Hookt is a private labelled mobile community on Boost Mobile, powered by AirG.  It has multiple unique features such as instant messaging, picture profiles, blogging, public and private messaging, targeted promotions and contests, and comes complete with AirGs suite of mobile community software including the Community Marketing Engine, Community Patrol, Community Storefront, and Community Marketing Toolkit.

Well have an interview with AirG next week. The company has, over the past six years, built a mobile community of 10 million users, 5 million of those added in the past eight months.