Programmatic Lunch

Argos's Christmas campaign is using social to integrate children's faces into its TV ad

Tyrone Stewart

Argos Christmas TV adThis year’s Argos Christmas ad is, for the first time ever, giving children the opportunity to appear in the ad along with the retailer’s troupe of elves helping Santa.

From 7 November, parents can submit an image of their child to Argos’s Facebook and Twitter channels with the hashtag #ReadyForTakeOff. Three winners will be selected to appear on the TV advert for an entire day on the 10, 11, and 12 November.

On top of that, every parent that posts a picture will get a chance to see their child’s face in a personalised social media version of the advert.

The 60-second TV spot itself, created by CHI&Partners and directed by Gary Freedman, takes viewers into a ‘magical’ Argos distribution centre where a group of elves are helping Santa to deliver gifts across the country on red rocket-powered ‘super-sleighs’. The ad centres around one child’s long-awaited Christmas gift, and the efforts of an elf to make sure he gets that present in time for Christmas.

“The go-getting elf in the story reflects our hard-working and dedicated colleagues who often go the extra mile to make Christmas happen for our customers,” said Gary Kibble, marketing director at Argos.

“We hope our super-swift, stop-at-nothing Argos Christmas elves help us once again to break the traditional retailer advertising mould by adding some excitement, energy and above all speed to the nation’s Christmases this year.”

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