Bidalgo launches self-serve solution for Google Universal App Campaigns

Bidalgo, which provides ad creative automation software and services for app marketers, has launched what is claims is the first self-serve solution to help app marketers optimize their Google Universal App Campaigns (UAC). As an integrated part of Bidalgo’s multi-channel user acquisition software, the company’s new UAC solution enables marketers to improve their creative assets, providing real-time, actionable data visualization, and enabling management of UAC campaigns in conjunction with all other significant channels for mobile installs.

Google’s move to UAC-only install campaigns has levelled the playing field for app marketers, making it easier for developers of all sizes to advertise across Google properties including Search, Google Play, YouTube, and the Google Display Network. But at the same time, Bidalgo argues, it took some of the control out of marketer’s hands, making it harder for sophisticated marketers to stand out, scale and manage ad creative effectively. The company’s self-serve software is designed to enable marketers to reclaim their competitive advantage by understanding which creative assets perform best and why, and by providing improved data visualization and cohorted Return On Ad Spend (ROAS). Bidalgo’s algorithms can also make recommendations on how to design more high-performing assets.

The solution offers a creative AI dashboard, offering a comprehensive view of creative assets, including what’s working, what’s not, and how assets measure up to industry benchmarks. The dashboard visually shows advertisers which elements need their immediate attention, which colours work best, which copy is most effective, which audiences to target, and what their most successful ads look like.

Bidalgo said the solution enables marketers to set up campaigns approximately ten times faster than using Adwords with a more streamlined process and the ability to do bulk uploads of videos, images and playable ad units. It also enables app marketers to manage campaigns across Facebook, Instagram, Snapchat, Pinterest and Apple Search as well as UAC for cross-channel optimization, plus control over creative assets, with the ability to opt in or out at the asset level and to group creative by video length, dimension, ratio, asset type and more. It also Includes the ability to sync to different creative clouds.

“UAC represents a revolution in the app marketing world in terms of using machine learning to get apps into the hands of paying users, and the simplicity of the system democratizes the process for all app marketers,” said Bidalgo CEO Peli Beeri. “However, while it’s now easier to start advertising on UAC, it’s more difficult for advertisers to stand out and gain a competitive edge. Bidalgo gives marketers the control they need to improve their UAC performance and outmanoeuvre the competition, while optimizing spend across UAC and other channels.”

Last November, Bidalgo announced it had partnered with Google as a Premier Partner for Mobile Advertising after meeting Google’s requirements for performance and expertise in mobile advertising. Bidalgo is also an official marketing partner with Facebook, Instagram, Snapchat and Pinterest, and also manages install campaigns through Apple Search Ads.