Member Content How Does SKAN Work?
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How Does SKAN Work?

Grant Simmons, VP, Kochava Foundry, explains how the firm’s Ultimate Marketer’s Guide to SKAdNetwork (SKAN) can help marketers navigate Apple privacy-centric ad attribution framework. In the evolving landscape of digital

Member Content AVOW’s Dynamic Preloads Guide – A game-changer for mobile gaming developers, revolutionizing user acquisition in the mobile gaming industry
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AVOW’s Dynamic Preloads Guide – A game-changer for mobile gaming developers, revolutionizing user acquisition in the mobile gaming industry

Robert Wildner, Co-founder and CEO at Avow,  explains why the company’s Dynamic Preloads Guide is a must-read for any brand looking to increase downloads of their mobile games. The mobile gaming

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How Warrior unlocked a new revenue channel

Adam Aubrey, Head of e-Commerce at KBF Enterprises, home of sports nutrition brand, Warrior, examines how it overhauled its mobile marketing strategy. Warrior is one of the fastest-growing supplement businesses

Member Content Leverage the Holiday Shopping Season: A Strategy Guide for mobile marketers
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Leverage the Holiday Shopping Season: A Strategy Guide for mobile marketers

Robert Wildner, Co-founder and CEO at Avow, offers a guide to major end-of-year Shopping Seasons, and explains how brands can leverage them to best effect.  The holiday season, filled with

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Four risks Wizz took to grow its app to 16m users – and why they keep coming back

Wizz CEO, Aymeric Roffé, says that if you want to keep your app users coming back, it’s important to find out what they like, and don’t like, about the app

Member Content Usability in martech: Making a marketer’s life easier
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Usability in martech: Making a marketer’s life easier

On World Usability Day ,Katerina Matthaiou, Head of Product and Growth at Upstream, discusses seven components that make  a martech platform’s User Experience stand out. The slogan of November 9th,

Member Content Why you need a user acquisition audit for your mobile app in 2023
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Why you need a user acquisition audit for your mobile app in 2023

Luisa Ronchi, Director of App Store Optimisation (ASO) and User Acquisition at ConsultMyApp, explains how a user acquisition audit can evaluate the effectiveness of current strategies and identify opportunities to boost

Member Content Achieving success in scaling paid user acquisition: A fresh 5-step approach
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Achieving success in scaling paid user acquisition: A fresh 5-step approach

Lorenzo Rossi, Co-founder and Head of Growth at REPLUG, offers a 5-step framework for elevating your paid user acquisition efforts. Merely incorporating mobile app paid user acquisition into your holistic approach

Member Content Performance vs. Growth – Two sides of the same coin?
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Performance vs. Growth – Two sides of the same coin?

Amish Zinzuwadia, Paid UA Lead at Yodel Mobile, looks at the differences between Performance and Growth Marketing, and explains how they complement each other in a successful app marketing strategy. 

Member Content Holiday season: Top ASO & ASA strategies from leading app marketers
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Holiday season: Top ASO & ASA strategies from leading app marketers

Jay Bugeja, Content Executive at Yodel Mobile, looks ahead to the company’s upcoming webinar offering advice on how to get your holiday season app marketing strategy in place. The holiday

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