Huawei Technologies and technology giant Amazon have inked a multi-year patent licensing deal that resolves litigation between them. As a result, the Chinese telecoms company announced it has ended lawsuits brought against
Vodafone has revealed it is in advance talks to sell its Italian telecoms arm to Swisscom, in a deal that would value the unit at €8bn. According to the telecoms
BT Group has signed a £257 million deal with MCR Hotels to turn the iconic BT Tower into a hotel. The company stated MCR Hotels plans to preserve the tower as
Nokia and Dell Technologies have extended its strategic partnership to “advance open network architectures in the telecom ecosystem and private 5G use cases among businesses”. As part of the deal,
The CEO of e&, Hatem Dowidar, will join the board of telecoms giant, Vodafone, with effect from 19 February 2024. Dowidar will join the board as a member of the
Marketing leaders in the UK are expected for a “bullish” year, with over 70% planning on boosting digital budgets, new data has revealed. According to findings by content agency No
Vodafone and its biggest shareholder, e&, have partnered to provide other operators-managed voice solutions in a bid to help meet the growing demand for voice over 4G/5G (VoLTE) services. According
Google, AT&T and Vodafone have invested $155 million in AST SpaceMobile. The company has said the funds will help it accelerate its mission to close the global connectivity gap by
Nokia has revealed it is no longer expecting to hit its outlook for its 2023 financial full year due to renewal discussions continuing to drag on well into 2024. The
Nokia has announced it is selling its device management and service management business to Lumine Group for £160 million. The acquisition includes a payment of up to £30 million based
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research