Ad Infuse, which specialize in delivering personalized mobile ad experiences, has revealed significant network growth in the first half of 2008, with a multitude of new partnerships. Since January, Ad Infuse has grown its network inventory by 60%, and now has more than one billion monthly impressions available. With over 75 premium mobile content and network partners, the company's worldwide reach now consists of over 30 million active mobile web users. According to June 2008 data from M:Metrics, Ad Infuse reaches well over half of the active mobile audience in the US and the UK.
The significant growth Ad Infuse is experiencing this year is a testament to its success in the mobile advertising space and to the overall growth and relevance of the industry, says Vikrant Gandhi, Senior Analyst at Frost & Sullivan. As a full service mobile advertising company, Ad Infuse is an ideal, premium partner for advertisers, content providers and carriers who seek a level of control, personalization and quality they can find through Ad Infuse's services and technology.
In the past two quarters, Ad Infuse has announced several Tier 1 partnerships with content providers, mobile operators and leading brands. Recent content partnerships include Thumbplay, Intersport, LSN's Local Wireless, Greystripe, Polar Mobile, Trilibis, mywaves, Smaato and 1Touch Marketing. Ad Infuse also recently partnered with Verve Wireless, adding another 3,000 mobile content sites to its network inventory.