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Guest Column

Orange Wednesdays – Lessons Learned
Adhish Kulkarni, CMO of Lumata, asks what marketers can learn from one of mobile marketing’s biggest success stories.
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Smartphones Make Up a Quarter of Japanese Mobile Users

More than 24m people in Japan own smartphones, according to research from ComScore - 23.5 per cent of the total mobile population. Smartphone adoption in country has grown 43 per cent, compared to the end of 2011.

In Japan, Android devices are leading the way by a wide margin, accounting for 64.1 per cent of the smartphone market. That's nearly double Apple's share, 32.3 per cent. Microsoft cleans up the remainder, at 3.2 per cent, while RIM doesn't even make an appearance.

Japanese mobile owners were more likely to use an app (54.7 per cent) than a mobile browser (50.8 per cent).

Across all mobiles - feature and smartphones both - the leading handset manufacturer is Sharp, with a 22.6 per cent share, followed by Panasonic in second place with a 13.6 per cent share, and Fujitsu, which takes third with 11.8 per cent.

 

 

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