Mobile development software company Ansca Mobile has announced LaunchPad, a set of services for users of the companys Corona SDK. 

In partnership with ad network InMobi and social gaming network PapayaMobile, Ansca has created LaunchPad to help Corona users to market their apps, gain distribution, improve monetisation, and understand their audience, says the company.

LaunchPad offers marketing services, guidelines and analytics tools for people creating apps using Anscas iOS- and Android-focused Corona SDK. The company says it plans to add more partners to the LaunchPad service scheme. 

“The more successful Corona developers are, the more successful we are,” says Walter Luh, co-founder and CEO of Ansca Mobile. “Thats why we created LaunchPad – to give them the best opportunities to promote and monetise their apps. And were thrilled to have partners like InMobi and Papaya providing Corona developers with even greater advantages in the highly competitive mobile apps space.”

“InMobi is committed to growing developer ecosystems, and integrating with Corona SDK allows us to reach an important segment of mobile developers and provide them the opportunity to create ad-supported games and apps,” says Gregory Kennedy, director of global marketing for InMobi. “We specifically chose Corona SDK because it solves the problem of cross-platform development and has the potential to be the leading mobile gaming platform, going forward.”