Casual games specialist Arkadium has launched an HTML5 casual gaming solution to its Arena platform. It says the solution can be easily integrated into any brand’s digital presence and played on any platform. A host of Arena partners have already added the HTML5 games, including the Los Angeles Times, AARP, The Washington Post, and CNN.

“Hundreds of millions of people are playing games on a wide range of platforms and devices and we want each gaming experience, no matter where it’s happening, to provide an engaging and powerful extension of our partners’ brand,” said Neal Sinno, SVP of casual and mobile at Arkadium. “The addition of HTML5 games to the Arena makes this a reality, and it’s this care given to creating amazing and consistent gaming experiences, across platforms, that is a huge value to all of our exciting new partners.”

Arkadium’s Arena platform, a white-label casual game solution built to integrate seamlessly into any web or mobile property – reaches millions of consumers every month and keeps them engaged through cross-platform casual games. Arkadium says is plans to expand the Arena’s reach by adding new partners in the US and key international markets.