Mobile payments and analytics firm Bango has released a Whitepaper titled: Measuring Mobile Campaigns – An Audience With the Experts. It provides insights from mobile experts from mobile ad network Millennial Media; mobile ad agency Somo; and Yahoo! They outline the key factors driving successful mobile campaigns, and offer hints and tips for brands seeking to replicate this success. The report also highlights the common mistakes that result in lower than expected results, and examines the dangers of using PC web analytics to gauge the success of mobile campaigns.

“While mobile is fundamentally a high performance medium for marketers, no tradesperson constructs something without the right tools to measure-up,” notes Anil Malhotra, SVP marketing at Bango. “By the same token, don’t build a mobile campaign unless you’ve got the software to measure right.”

You can download the whitepaper for free here, or via the link below.