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As the Cannes Lions Festival kicks off this weekend, James Connelly, co-founder and MD at Fetch, explains why every mobile marketer should be considering the event
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Cancer Research and EyeEm bring Live Photos to Race for Life

Cancer Research UK has partnered with photo sharing and discovery app EyeEm to launch Live Photos, a collaborative gallery on its Race for Life Facebook page that collates participants' photos from the 239 Race for Life events taking place across the country.

Users can take photos on their iOS, Android or WinPhone device, apply one of the built-in filters, and then share directly to a location-specific shared Facebook album.

“Having the chance to support Cancer Research UK’s Race for Life fundraising event series is a wonderful opportunity for us and an occasion we are delighted to be a part of,” says EyeEm CEO Florian Meissner. ”EyeEm is all about discovery of pictures that will mean something to our users, and Race for Life is the kind of event that will provide plenty of memorable images for our community to share and enjoy.”

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