Digby and Venda Extend Partnership
“eCommerce-enabled retailers now have the tools to build a direct connection with their customers based on their location, delivering valuable offers that drive customers to their stores, engage with them while in the store, and enable brands to learn more about how to serve them better,” says Dave Sikora, president and CEO of Digby. “Venda is a great partner, and together, we look forward to helping brands achieve their strategic convergent commerce goals.”
The original partnership between the companies, formed in 2010, was focused on the mobile channel. The latest agreement is intended to help brands leverage the power of location, marketing and web-style analytics for bricks and mortar stores, using mobile.
Brand mobilised under the previous agreement include Accessorize, Tesco Clothing, Monsoon, and Superdrug.