Don't Know Your DSPs from Your UDID?
Mobile ad company StrikeAd has released a video intended to help demystify the world of mobile marketing for advertisers. In it, StrikeAd CTO Michael Dewhirst gives the lowdown on the benefits of advertising on mobile, and explains what a number of acronyms - including DSP, RTB, and API - actually mean.
"As with most technical industries, it can be daunting and confusing for someone who isn't fully familiar with the ins and outs of the mobile advertising world," Dewhirst says. "This video will hopefully clear up some of the puzzlement that many advertisers may have, and outline the genuine and tangible benefits that mobile advertising brings. And for everything else – just come and talk to us!"
You can watch the video below.