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Guest Column

Orange Wednesdays – Lessons Learned
Adhish Kulkarni, CMO of Lumata, asks what marketers can learn from one of mobile marketing’s biggest success stories.
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Fremantle signs up Hasbro for mobile gambling

FremantleMedia has signed a deal with toy company Hasbro to develop mobile slot machine and instant win games based on its Trivial Pursuit and Connect 4 properties. The games will be available to UK and European players via the OpenBet and GTS platforms.

"The addition of these gaming brands to our portfolio further strengthens our position as one of the leading developers and distributors of branded gaming content," says Simon Murphy, FremantleMedia EMEA head of gambling.

 

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