Greenpeace Goes Mobile with Coalfinger Campaign
Mobile solutions company Roundpoint (Mob: http://roundpoint.mobi) has brought Greenpeace's 'Coalfinger' campaign to mobile, enabling mobile users to view the Coalfinger video, sign up to the campaign and to pass it on to a friend.
Roundpoint’s service automatically detects the type of mobile device and provides the appropriate format of video for the particular device. The video is available to download in sections or in its entirety at http://greenpeaceuk.mobi.
The Coalfinger video is an animated spoof of the James Bond classic Goldfinger. It features Graverson Green and his assistant Katrina Hurkane who battle against Coalfinger in an attempt to stop him destroying the planet with his coal-fired power stations. The aim of the campaign is to show that coal-powered energy is having a detrimental effect on the environment.