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Guest Column

Orange Wednesdays – Lessons Learned
Adhish Kulkarni, CMO of Lumata, asks what marketers can learn from one of mobile marketing’s biggest success stories.
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Happy Early New Year from Yahoo!

Yahoo! has issued a press release outlining, in the words of the blurb accompanying it: “the developments over the course of the year which signify Yahoo!’s dedication to mobile ahead of 2010.”
The release touches on the launch of its new mobile homepage, its range of free mobile apps, including Flickr, Yahoo! Messenger and Yahoo! Search; and its PC-to-Mobile integration.
While it's mildly interesting to recap on these developments, the statement in the blurb saying that it has been issued “as we near the end of 2009” is stretching things a bit I think, given that today is 12 November.
Two words spring to mind: Google. AdMob.

David Murphy
Editor
 

www.bulksms.co.uk