INSIDE Secure and WISeKey Join Forces Against Counterfeiters
INSIDE Secure and WISeKey have partnered to develop the WISeAuthentic solution, which provides protection against counterfeiting, and offers powerful sales monitoring and direct marketing capabilities.
WISeAuthentic is designed to help luxury brands ensure the authenticity of their goods, from the supply chain to the end customer, using NFC-enabled smartphones. INSIDE Secure will lend its VaultIC 150 security module to the solution, which combines tamper-proof security with a wireless interface that communicates with NFC devices to determine a product’s authenticity.
“Our partnership with INSIDE Secure will be a major step towards the future, scaling our solution to store an unforgeable digital certificate of authenticity in formats other than just smartcards by taking advantage of the power of NFC technology," says Carlos Moreno, vice president, digital brand management, at WISeKey. Today’s smartphones allow us to offer new value-added services that luxury brands can offer their clientèle, making it easier than ever before to prove a product’s authenticity."