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Guest Column

Moment of Truth
All the IPO hype may be around Facebook right now, but Poynt’s Michelle Sklar argues that Millennial Media’s recent flotation shows the market finally recognizes the value of mobile advertising
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Latest iPad Edition of Mobile Marketing Available Now

The iPad edition of our latest quarterly magazine is now available for download from the App Store, and is packed full of analysis and opinion on the hot topics in mobile marketing.

In it, we celebrate the winners of this year's Effective Mobile Marketing Awards program, with a 12-page special, looking at the winning campaigns.

We also take a look at eBay's Christmas pop-up shop in London; get up close and personal with three festive apps that promise to take the pain out of preparing for Christmas; and we reveal the results of our exclusive research into app usage in the UK, US and India. The findings will surprise you.

The issue also features interviews with Velti and Big Time Arabia; a preview of the Mobile Retail Summit, our major new conference and exposition looking at all aspects of mobile in the retail channel; and the full 2012 schedule for the Mobile Masterclass series, including events in the UK, US and Germany.

If you have a previous edition of the magazine on your iPad, check your Updates to updates to the latest version. New subscribers can get the magazine on the iPad here.

 
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