MediaBrix Unveils Rewards Gaming Ad Format

MediaBrix has unveiled its Rewards ad format, enabling brands to create engagement using virtual gifts given at a point of high achievement, like getting a new personal best. When the gift is redeemed, advertisers will be able to offer coupons or attach other actions for the gamer to take.

MediaBrix says its intention is to focus on these breakthrough moments, with other ad units on offer like value exchange video ads offered during moments of peril or brand-response ads served during moments of celebration.