Mobile 350 Masterclass

The Mobile 350 Masterclass is designed to help marketers from companies listed in the FTSE350 to use the mobile channel effectively.

Mobile is no longer a niche, untested advertising and marketing channel. There is clearly a mass market opportunity for brands and agencies to engage with customers and prospects via the most personal, always-on medium.

But there’s a right way, and a wrong way, to set about using mobile as a marketing channel. This half-day workshop, which is free for executives from FTSE350 companies to attend, will showcase best practice in mobile marketing, embracing mobile advertising, mobile apps and websites, location-based services, mobile messaging and much more.

By attending the Mobile 350 Masterclass you will get the lowdown on the very latest mobile marketing and advertising techniques, meet mobile experts and leave with the tools needed to develop or fine tune your mobile strategy.

Companies registered to attend include Tesco, BP, Barclays, Mitchells & Butlers, Betfair, Lloyds Banking Group, Debenhams, RBS, Experian, Burberry and Ladbrokes. You can find out more about the event, and register for your free ticket here.