We’re delighted to tell you that the second digital edition of Mobile Marketing is available now.
It features an interview with InMobi CEO, Naveen Tewari, plus a guide to the world’s mobile advertising networks, and on the subject of mobile advertising, a comment piece from Tomi Ahonen cautioning brands to be wary of some of the hype around the subject.
We also look at mobile marketing in the US, and at the latest developments in mobile healthcare and mobile banking. You want more? We examine the issues mobile operators are facing with exploding data usage, and at how they are responding to them.
Helen Keegan uses her column to call for an alternative approach to mobile app distribution, while Mippin co-founder David Mannl offers advice on porting apps from one platform to another. 
You can access the magazine below.
