Non-optimised Sites Lose 5.6 Per Cent of Traffic
5.6 per cent of all mobile traffic is currently being lost through lack of a mobile-enabled website, according to figures from search marketing agency Mediarun. At 40 per cent, bounce rates on mobile devices are currently 10 per cent higher than on desktops.
“There is no questioning the rise of mobile – it has been meteoric, but for all of this burgeoning boom there are problems," says Alex Wares, managing director of Mediarun. “Even now, many major retailers have no semblance of a mobile-friendly site, instead leaving users to battle with their full web version until their patience inevitably wears thin. This can have a lasting impact on customers as those who have a poor experience when trying to browse on a mobile - which may represent the first impression of a business - are unlikely to revisit the site on a desktop.”