O2 Media has revealed that it has attracted 2m customers to its personalised media service, O2 More.

In addition O2 Media says it has signed up over 1,000 brands since launch, including Marks & Spencer, Adidas, Sainsbury’s, Tesco, Ocado, Guinness and Honda.

O2 More matches preference information customers give to O2 with the data it holds on those customers, such as phone usage and location, to deliver personalised campaigns for advertisers.

One campaign for the Hong Kong Tourism Board, encouraging iPhone users to download the 720-degree View of Hong Kong app, identified O2 customers who had travelled to Hong Kong in the last 12 months. This resulted in over nine per cent of targeted customers downloading the app.

“O2 More was created to give our customers what they really want,” says O2 Media managing director, Shaun Gregory. Breaking through 2m customers shows that we’re delivering on that promise. What’s more, we’re delivering new highly-targeted, relevant and effective forms of communication for brands.”