PR Firm Launches Mobile Apps Division

US PR firm VSC Consulting, which represents AdMob and Greystripe among others, has announced the launch of a new division focusing exclusively on iPhone, Blackberry, Android and other mobile application developers in need of mass market awareness at a fraction of the cost of traditional advertising.
With over 250,000 applications now available on major platforms, VSC says its new division, ApplaunchPR, will use sound creative programs to cut through the noise and raise visibility surrounding an applications launch and distribution.VSC has handled well over a dozen mobile application launches since 2002.
VSC's Applaunch program provides a critical promotional service missing in the ecosystem today, says Jason Spero, General Manager, North America at AdMob. They secured strong media coverage and speaking opportunities for AdMob when we launched our iPhone advertising network. This was a critical moment for AdMob and the quality work from VSC played an important role in our success.
According to Vijay Chattha, Chief Talker of VSC's AppLaunchPR division, the days of relying on carriers or major distributors for marketing are gone. He says:
The most successful apps are built by small teams who create highly interactive applications, but need major marketing and PR muscle to get recognized.Weve seen the dramatic impact that the right marketing program can have on individual apps and its often cited as the difference between success and failure.