QR Codes Hit the Road

The QR code, in the wild - and the page it leads toThe QR code. You never know where you'll find it. On shirts, on the bikini bottoms of professional beach volleyball players, and now - as spotted by Mobile Marketing's very own John Owen - on Britain's motorways.

Transport company LogiCare has rolled out QR codes on the back of its lorries. Intended to lead users to the company's WasteCare homepage, it's a great idea, and - as long as it's not the driver trying to scan it - a perfectly fitting application of QR codes.

And so, of course, there's a catch. Scanning it with a smartphone seems to lead mobile browsers to a dead end. Another good idea, let down by the execution - unfortunately, it's an all-too-familiar tale for QR codes.