QR Codes a Safer Bet than SMS?
Gambling company Ladbrokes has seen QR codes outperform SMS in a recent customer acquisition campaign, delivering over twice as many responses and a third more acquisitions. The campaign - which saw ads featuring printed QR codes placed in a range of media including The Sun, i, and Racing Post - leveraged zappit's QR code engagement platform.
QR drove more than 10,000 engagements in total, representing 69 per cent of responses. 48 per cent of the users who scanned the QR codes did so more than once. Even more impressively, over the course of the campaign, 13 per cent of the audience interacted with the QR codes four times or more.
“The customer acquisition results speak for themselves but the analytics provided by the zappit platform has also given great insight into how Ladbrokes’s customers interact with their betting services," says Mike Burke, Ladbrokes’ mobile marketing manager. "Working with zappit on this campaign has already demonstrated positive ROI for us from press activity, which has been a challenge to quantify historically. zappit has also provided Ladbrokes with an easy to use, scalable solution for managing our cross-media QR code campaigns in future.”