Mobile discovery provider Shazam has passed the 100m user milestone. The company has grown its user base by 25m over the past six months, and has also expanded beyond music to enable its users to interact with broadcast media and advertising.

“When Shazam launched, creating the mobile music discovery category, we couldn’t have imagined that over 100m people in 200 countries would be using our service, or that Shazamers would be actively interacting with television programmes and advertising,” says Shazam’s CEO, Andrew Fisher. “Shazam’s growing popularity and ubiquity has established our leadership position as the best way for consumers across the globe to discover, engage with and share new content via their mobile phones.”

The Shazam platform is now being harnessed by major broadcast networks such as  NBC Universal and HBO, as well as major consumer brands, such as Levi’s Dockers and Lynx, through the Shazam Audio Recognition Advertising (SARA) program launched in February this year. When viewers see the Shazam logo on screen, they are encouraged to Shazam the television programme or commercial, in order to interact with special programming content, buy products, and enter promotions. 

Shazam’s move beyond music has been recognised with a Mobile Marketing Association award for the Dockers Wear the Pants Super Bowl campaign. The campaign was the first to incorporate SARA, and enabled viewers to interact with the TV commercial via the Shazam mobile app.

Shazam was recently recognised as the Best Management Team by the Sunday Times in its Tech Track 100 awards 2010 and ranked as the top company in The Guardian’s Tech Media Invest Top 100 2010. The company has offices in London, Palo Alto, New York and Seoul.