Some Augmented Reality with your Noodles, Sir?

The blippable placemats that will be appearing in restaurantswagamama is rolling out 'blippable' Augmented Reality-enabled placemats in its 80 UK restaurants. The campaign will run from 7 May until 3 June, and encourages diners - with the opportunity to win a free meal - to scan the placeholders with the Blippar app to learn about the wagamama lounges which will be appearing at music festivals this summer.

“Our customers tend to be a bit more technologically savvy than average, and they’re often looking for fun things to keep themselves entertained before and during their meal," says Ingrid Williamson, Director of Marketing at wagamama. "We think the campaign with Blippar will be a great way to grab our customers’ attention and get them engaged in the exciting plans we have for our appearances at music festivals later in the summer.”

According to the companies, it's the first time any UK restaurant chain has used Augmented Reality in its venues.