Strikead Takes RTB to the Regions with Regital Partnership
Mobile advertising firm StrikeAd has partnered with digital media solutions provider Regital to reach agencies and advertisers across UK regions. Regital will deliver StrikeAd's Real Time Bidding (RTB) and Direct Response (DR) mobile technology to allow local organisations to mount direct response advertising campaigns in the mobile channel.
Since launching 12 months ago, Regital has witnessed significant growth by being the first regional sales house to represent digital media partners focused on the exchange space in major regional centres, including Manchester, Leeds, Birmingham, Edinburgh and Glasgow. Its media partners are now running campaigns for many of the largest advertisers who fall within regional agency control, as well as those in a client direct capacity.
“Real Time Bidding is here to stay, and it is going to grow in importance over the coming years across Europe, as well as the US,” notes Tim Finn, Head of EMEA at StrikeAd. “It's not just London-based players that want to use the leading technology in the RTB space. A growing number of regional partners and creative agencies are demanding the same functionality, and our partnership with Regital ensures we can support these companies.”
StrikeAd’s Demand Side Platform (DSP) enables media agencies to manage and optimise multiple global mobile advertising campaigns from multiple advertisers from a single platform. Advertisers can buy best-performing inventory to provide effectively filtered and optimised sales leads.