Taptu Clocks Up 1m Searches Per Day
Mobile search engine Taptu has reached a milestone with the news that it is now carrying out more than 1 million searches on a daily basis. The service attracted 3.4 million unique users in April.
Taptu says it improves mobile search by resolving one simple question: If a Web site does not work well on a mobile device, then why should it show up in a mobile search? Taptu only crawls the mobile-friendly web and users are only presented with relevant sites that are optimized for viewing on their mobile devices. In addition, Taptu provides users with a visual preview of each site in their search results, enabling them to determine if the site is relevant to them before selecting the result.
Taptu says it also understands that mobile search isnt always about finding the needle in a haystack, and that discovery is an essential part of the Taptu service, with recommended related searches and Top Searches of the Day.
With the increase in Taptu searches, users have made it clear that there is a distinct need for a mobile-only search engine with results best viewed on mobile devices, says Taptu CEO, Steve Ives. I am excited by the exponential growth of Taptu searches, and proud of the team for reaching this milestone. Were looking forward to expanding our footprint in the mobile search market with the upcoming launch of the Taptu iPhone application.