Tetherball Unveils Mobiquitous 2.0
Tetherball, which delivers mobile loyalty and reward solutions, has announced the release of Mobiquitous 2.0, the latest release of its patent-pending mobile loyalty platform. Mobiquitous 2.0 provides marketers with a web-based reporting tool that provides visibility and detailed reporting into mobile loyalty programs.
Brands continue to test the mobile marketing watwers, however, in this economic climate, its difficult to justify the marketing spend on mobile, without having the ablity to truly measure effectiveness, says Teheterball President and COO, Jay Highley.
Mobiquitous 2.0 provides users with a rela-time window, enabling them to make adjustments in real-time and leverage the immediacy ofmobile campaigns. The solution supports standard, and customizable on-the-fly reporting.
According to Highley, brands combining Mobiquitous 2.0 with Tetherballs RFID-based technology which delivers offers via SMS that are redeemed via in-storePOS terminals, are seeing redemption rates of up to 50%.