Tour London's Beauty Spots with P&G App
P&G, the parent company behind beauty brands Olay, Pantene, and Max Factor, is bringing its Beauty Recommended online magazine to mobile, with an iOS and Android app.
Created by Grapple Mobile, the app features how-to-guides, videos, and competitions, as well as 'Beauty Spots' - virtual tours of London, which use audio and images to guide users around spots including London's theatre district, shops and the National Portrait Gallery.
“The Beauty Recommended app is a must-have for women interested in beauty and fashion and looking for the very best in tips, hints and insider knowledge,” says Kathryn Davies, P&G's external relations leader, beauty & grooming. “No matter whether you have a passing interest in beauty, or are a die-hard fashionista, there is something for everyone in this app, all at the click of a button.”