Tradedoubler Managing All of Three's Affiliate Activity
Three's decision was based, presumably, on Tradedoubler's work with the operator over the previous 16 months.
"We’re here to help people discover all the benefits of the mobile internet," says Matt Bowes, affiliate marketing manager for Three Mobile. "Smartphones already account for just under half of all mobiles in the UK, and our network carries 44 per cent of all mobile internet traffic. We want to build on that with a high quality and reliable affiliate network that adds real value to our sales and marketing programme. Tradedoubler has shown that it can deliver this and we are very pleased to appoint the company as our sole partner for the UK."
The deal was brokered by Summit Media, Three’s digital marketing agency.