Verifone Buys Global Bay
Verifone says the acquisition is the latest development in its strategy to bring the power of mobile into the world of retail and payments, extending new smartphone- and tablet-based shopping and payment experiences to retail organizations. The terms of the deal, which closed today, were not disclosed.
"Global Bay's mobile retail applications complement our vision to deliver rich commerce solutions that open up new opportunities for merchants to engage their customers in deeper, more meaningful ways that will generate increased profitability and shopper loyalty," says Jennifer Miles, VeriFone executive vice president, N. America. "Retailers and consumers can continue to look to VeriFone to provide the most sophisticated and secure commerce experiences."
Global Bay has worked with retailers across N. America, Europe and Asia to increase sales and improve customer satisfaction with mobile applications that leverage existing POS, eCommerce, and traditional store systems. Verifone says that Global Bay's technology, coupled with its secure mobile payment technology, offers the retailer “an unparalleled comprehensive and integrated suite of mobile applications that will transform the in-store retail experience”. These applications include Mobile POS, ‘Clienteling’, and Store Inventory Management.
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