VoucherCodes.co.uk Sees Mobile Traffic Increase 228 per cent
Mobile traffic to VoucherCodes.co.uk has increased by 228 per cent against the same period last year. Mobile now makes up 19 per cent of traffic to the site – that's a total 2.8m visits over the three month period.
The Quarterly Voucher Usage Report also shows an explosion in Tablet growth, with voucher usage through iPads alone rising by 77 per cent from Q4, 2011. And Apple isn't just leading the way on Tablet devices - overall, iOS accounts for 83 per cent of all mobile traffic to the site, leaving Android far behind.
“Mobile has long been touted as the future of retail, but both consumers and brands been slower to adopt new technologies than many expected," says Max Jennings, co-founder of VoucherCodes.co.uk. "The dramatic rise in traffic over the last 12 months feels like a real turning point and makes it clear that in the long term, smartphones and tablets will become a huge driver of sales for retailers.”