What's in O2's Wallet?

Retail intelligence company Cogenta has revealed that its technology is powering MyOffers mobile shopping content on O2's recently launched O2 Wallet service.

MyOffers provides businesses with consumer behaviour insight in order to target consumers with relevant offers. Cogenta says trials of MyOffers saw click-through rates of 25 per cent.

"Having been in retail for 40 years and seen the birth of eCommerce," says Cogenta chairman Colin Glass, "I strongly believe that mCommerce is even more relevant to today’s consumers. I have no doubt that O2 and Cogenta are taking significant steps in changing the world of mobile shopping".