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Guest Column

Orange Wednesdays – Lessons Learned
Adhish Kulkarni, CMO of Lumata, asks what marketers can learn from one of mobile marketing’s biggest success stories.
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WhatsApp Processing 10bn Messages a Day

Over-the-top messaging service WhatsApp has hit the milestone of 10bn daily messages.

According to a tweet from the company, yesterday saw a new record, of 4bn outbound messages sent, and 6bn messages received on its app.

WhatsApp uses subscribers' data connections to offer free cross-platform messaging - along with rich attachments including images, videos and location data.

OTT services such as WhatsApp have been placed as damaging to operators, as SMS revenues decline - but WhatsApp insists it encourages mobile data usage, currently looking to be the most lucrative potential market for operators.

 

www.bulksms.co.uk