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Guest Column

Keeping it Legal
Neil Hawley, an associate at law firm, Taylor Wessing, looks at the legal considerations when seeking to monetise mobile apps
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YOC Group

Company Website: http://en.group.yoc.com
Contact Email: UK@YOC.COM

YOC is Europe’s leading player in Mobile Technology and Media. In its Tech Segment, YOC licenses software products for the development of cutting edge technological infrastructure like Mobile Internet sites, Web Apps, mCommerce, secure Mobile Banking, mCRM platforms and integrated, high end Mobile Marketing campaigns.

YOC globally operates more than 800 mobile portals, based on the company’s proprietary Mobile Internet Technology. In the Media segment, YOC provides media offerings and advanced rich media ad formats for highly targeted and efficient Mobile Advertising. Offering the full range from performance to premium Mobile Advertising, YOC’s Ad Networks currently deliver 5bn mobile Ad Impressions per month.

With 300 international publishers (e.g. The Sun, wetter.com, 20 Minutes or El Pais), the YOC Group has the largest Premium Media Network in Europe. Several of the world’s top brands (e.g. Coca-Cola, Mercedes-Benz, Motorola, Waitrose, Ford and Swiss Airlines) trust on YOC’s products, the company’s technological expertise and innovative power. In the financial year 2010, the group’s sales revenue rose to €30.5m. YOC is accelerating further international growth and currently has a headcount of 220+ employees in seven offices in Europe and the U.S.

YOC Limited
Ashbrook House,
3-5 Rathbone Place,
London W1T 1HJ

phone: +44 (0) 207 199 0129
 

www.bulksms.co.uk