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Guest Column

Orange Wednesdays – Lessons Learned
Adhish Kulkarni, CMO of Lumata, asks what marketers can learn from one of mobile marketing’s biggest success stories.
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Z Mobile Tweakks Mobile Connectivity Service

Kosovan MVNO Z Mobile has subscribed to Tweakker’s over the air mobile connectivity service. Z Mobile, which has achieved a 14 per cent market share in two years of operating, is the first in the Balkans to use the cloud-based services.

“With Tweakker’s goal of helping MVNOs to deliver data services to mobile devices, whatever they may be, it was a very simple process and decision to bolt its API onto our systems,” says Z Mobile CTO Driton Arifaj. “Today, we can provide all mobile users with instant connectivity, and that, quite frankly, is slashing our connectivity care costs by 95 per cent.”

 

www.bulksms.co.uk