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Dropbox and Salesforce form strategic partnership

Tim Maytom

Cloud storage firm Dropbox and leading CRM provider Salesforce have announced a strategic partnership that will connect the companies respective platforms, enabling clients of all sizes and types to collaborate and more deeply connect with their customers across sales, service, marketing and commerce.

Salesforce and Dropbox will initially deliver two new integrations aimed at driving brand engagement and boosting team productivity. The first, Commerce Cloud and Marketing Cloud + Dropbox, will create branded, customised Dropbox folders within Salesforce Commerce Cloud and Marketing Cloud with a new digital asset engagement solution. Folders can be accessed by both internal teams and external partners, and enable content to stay relevant and up-to-date when dealing with two-way workflows.

The second, Quip + Dropbox, will enable users of Salesforce's Quip platform to access Dropbox content such as photos, videos and slides, directly within the software. Dropbox will also add support for Quip documents, allowing joint users to work on Quip files that live in Dropbox.

"Customer success is core to everything we do at Salesforce and it inspires our partnerships," said Ryan Aytay, executive vice president of global business development & strategy at Salesforce. "When you bring together the world's leading CRM and collaboration platforms, the possibilities to create more value for our customers are endless."

In addition to the announced integrations, Salesforce will use Dropbox Enterprise, and Dropbox will significantly extend its use of Salesforce products including Salesforce Service Cloud, Marketing Cloud and PRM.

"Salesforce has completely changed the way businesses connect with their customers through the use of cloud, social, mobile IoT and AI technologies," said Dennis Woodside, chief operating officer at Dropbox. "Together, we have the opportunity to fundamentally change how people work."