Introducing the EMMAs - Effective Mobile Marketing Awards

The Effective Mobile Marketing Awards (aka the EMMAs) is the Awards Programme for the mobile marketing business that recognises the effectiveness of mobile marketing campaigns, applications, sites and other activities in the mobile channel on a global basis.

There are 13 categories, including a Grand Prix award, which will be voted on at the Awards Ceremony, taking place in London in December. In each category, we are concerned only with one thing: effectiveness. We want to find, and recognise, the mobile applications, campaigns, websites and other promotions that have best succeeded in meeting campaign objectives, whether that's to raise brand awareness, increase sales, or whatever the brand was seeking to do.

Because if brands are going to be convinced to go mobile, the thing that's going to do it for them is the sure and certain knowledge that it’s a marketing medium that deliver results.

To enter, review the categories on the Categories page, then visit the Enter page to download the Entry form.