Digital movie network Fandango has signed a definitive agreement to acquire MovieTickets.com, a popular online movie ticketer operating in the UK, US, Canada and Latin America.
MovieTickets.com will join brands Fandango, Flixster, Ingresso and Fandango Latin America to create a suite of movie ticketing properties, serving hundreds of millions of moviegoers worldwide. The deal is subject to customary closing conditions and is anticipated to close in Q4 2017.
Fandango said the addition of MovieTickets.com will further its goal of full national coverage, ensuring that moviegoers can purchase advance tickets to their favourite cinemas anytime, anywhere and on any device. Once completed, the acquisition will bring to Fandango’s ticketing network new partners including National Amusements, Cineplex, Landmark Theatres and Marquee Cinemas, as well as many independent chains.
It will also expand the company’s footprint in Latin America, and establish a ticketing presence in the UK and Canada for the first time. After the acquisition is complete, MovieTickets.com will continue to operate from its headquarters in Boca Raton, Florida.
“MovieTickets.com has done a terrific job, building a popular and trusted brand with millions of loyal customers and hundreds of exhibitors, and has been a champion of serving theatre circuits large and small for nearly two decades,” said Fandango president, Paul Yanover. “We look forward to sharing an array of mobile and social media innovations with their customer base to enhance the movie discovery, planning and ticket buying experience.”
Working with partners including Apple, Google, Facebook, Amazon, and others, Fandango enables moviegoers to discover movies, access showtimes and buy tickets, without leaving their favourite messaging apps, social networks and voice recognition platforms.
The company has also incorporated leading digital payment platforms into its ticketing service, including Apple Pay, Android Pay, PayPal, Visa Checkout and Masterpass, enabling ticket purchases via debit and credit cards with just one touch. Fandango also offers PayPal split pay, making it easier to split the bill for tickets with multiple friends.
Join us at the 2017 Effective Mobile Marketing Awards Ceremony, taking place in London on Thursday 16 November, to mix with the industry's best and brightest, and raise a glass to the year's best campaigns and solutions. To find out more, and to book your place, click here.