Mobile music service provider Groove Mobile has announced that its UK direct-to-consumer off-portal music service is now PayForIt-compliant across all UK network operators, simplifying the billing process for mobile music consumers. In addition, customers of TMobile UK, 3 and Vodafone can benefit from flat-rate data tariffs, ensuring music from the off-portal service is delivered without hidden costs or bill shock.
Developed through a strategic UK cross-mobile network operator initiative, PayForIt improves the consumer experience for one-time and subscription services purchased via the mobile Internet by introducing a secure and unified approach to mobile purchases. Users can easily purchase full track Over-the-Air (OTA) downloads from their favourite artists on the mobile web without having to leave the session for billing purposes, regardless of their network operator or phone type.
Growth in off-portal content sales has been slowed by multiple billing practices across different carriers, says Groove Mobile Chief Marketing Officer, Adam Sexton. With its PayForIt compliance, Groove Mobile assures that its mobile music customers in the UK are billed accurately and consistently for the content they purchase. 
