Instagram Hits 500,000 Advertisers

  • Thursday, September 22nd, 2016
  • Author: Tim Maytom
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Instagram has announced that the photo-sharing app now boasts more than 500,000 active monthly advertisers on its platform, having more than doubled its advertiser base in the last six months.

The company also announced that, since launching its Business Tools suite two months ago, more than 1.5m businesses have upgraded their profiles to a business profile, providing them with advanced marketing and analytics tools.

According to Instagram, the top five advertising verticals on the platform are consumer packaged goods, eCommerce, retail, entertainment and technology, and since opening up the advertising platform last September, there have been 1bn actions related to Instagram ads.

“Just one year ago we opened up our advertising platform, and it’s incredible to think there are now half a million advertisers using Instagram to connect with our diverse global community and to drive meaningful business results,” said Amy Cole, head of brand development for EMEA at Instagram.

“Over the last year we’ve introduced a host of creative tools and ad formats, making Instagram a powerful place for brands to drive awareness and turn inspiration into action. We’re particularly proud that so many of the advertisers using our platform are smaller brands who are growing their businesses with us.”

“As a growing business, we have to make sure we are laser-focused on everything we do – particularly marketing,” said Kerem Atasoy, marketing director at Vinaya. “Advertising on Instagram means we can target the right communities, at the right time, and hopefully inspire them to find out more about Vinaya and engage with our brand.”

“We’ve had a lot of fun experimenting with our creativity in the last year – trying out the new video and carousel formats – and the great thing about Instagram is that it’s very easy and quick to test new ways of delivering our marketing messages and garner real time insights.”