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Guest Column

10 Steps to SMS Success
Henry Cazalet, a director at SMS marketing firm Text Marketer, offers advice on writing effective text marketing copy running campaigns
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Interviews

Cash Points
paythru managing director Keith Brown explains to David Murphy why there’s more to mobile payments than NFC
Mobile made Simple
David Murphy hears from Silvio Porcellana, CEO of mob.is.it, about his plan to deliver a solution that enables agency partners to quickly and easily create mobile sites, for any brand, that are optimised for any mobile device
The Shopping Channel
David Murphy talks to Gary Schwartz, CEO of Impact Mobile, and author of The Impulse Economy: Understanding Mobile Shoppers & How They Buy, which addresses the industry’s battle for the mobile wallet, screen and attention of the new consumer.
Mapping the Future
Fresh from its acquisition by Intel, David Murphy talks to Telmap chief marketing officer, Motti Kushnir
Automatic for the People
David Murphy talks to Anne Thomas, COO at mobile web specialist, Wapple, about the company's tech platform and device-detection technology
Velti Deal: MIG Speaks
A couple of days ago we heard from Velti’s Mike Walsh about the company’s acquisition of Mobile Interactive Group. Here we catch up with MIG CEO Barry Houlihan, to hear his perspective on the deal
MIG Deal: Velti Speaks
Following yesterday’s acquisition of Mobile Interactive Group (MIG) David Murphy talks to Mike Walsh, SVP, business development manager, Europe, at Velti
Mad For It
David Murphy talks to Carsten Frien, CEO of mobile advertising firm, Madvertise
Driving Force
David Murphy talks to Dave Gwozdz, CEO of Mojiva, which runs its own mobile ad network, and powers many others
Deal Maker
David Murphy talks to Stefano Colonna, founder of Movylo Shop
Born Free
David Murphy talks to Peter Atalla, CEO of navmii, the company behind the navfree ad-funded navigation app for iPhones that has been downloaded more than 3m times, with an Android version due soon
Web Masters
David Murphy talks to Phillip Clement, sales and marketing director at bemoko
Somo Warrior
David Murphy talks to Somo co-founder and COO, Carl Uminski, about the company’s rapid rise to prominence, and future expansion plans
Getting the Poynt
David Murphy talks to Michelle Sklar, marketing director at Poynt
Net Working
David Murphy talks to Jason Taylor, VP Platform at Usablenet, about the company's impressive client roster
 
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